NODWIN Gaming is a new-age youth entertainment, gaming, and esports company that has announced a multi-year strategic partnership with Insider.in, India’s ticketing and events platform. This becomes a first for Insider.in since it shall be the official ticketing partner in India for key IPs of NODWIN Gaming, which include DreamHack, NH7 Weekender, and Comic Con India. Insider.in has, over the last couple of years, been committed to offering fans in the country a bouquet of live and online entertainment experiences.
This strategic partnership will draw a lot from the long-term relationship that NODWIN Gaming has developed with Insider.in across various events. NODWIN Gaming will guarantee its audiences Insider.in ticketing solutions for fast and easy access to the best live entertainment experiences. Further, Insider.in will also start playing a critical role in facilitating long-term synergistic brand partnerships for NODWIN Gaming’s IPs.
Insider.in has carved its distinctive presence across over 300 cities by way of ticketing, marketing, and curating consumer experiences. This platform has become a household name, synonymous with urban culture, hosting experiences across genres such as music, comedy, sports, and theatre in the realm of entertainment. This synergy works quite well with the core vision of NODWIN Gaming for creating unmatched experiences in entertainment across markets and allowing events a broader access to the audience base.
Insider.in is a Wasteland Entertainment-owned brand, which Zomato acquired from Paytm. “The transaction has been consummated on 28 August 2024,” according to exchange filings.
NODWIN Gaming’s rich portfolio of IPs across esports, music, pop-culture, gaming, cosplay, and more, NODWIN Gaming is transforming the young entertainment space in India. It creates immersive experiences that strike a real chord with today’s youth.
Flagship events include DreamHack India-the country’s gaming festival, Comic Con India-the leading platform for pop-culture enthusiasts, and NH7 Weekender-arguably among the largest music festivals in the country. Events like these can pull in massive crowds across the country, and with their importance will be further enhanced with the alliance by Insider.in to make it easier to surf through for ticket purchases and crowd accessibility.
On the partnership Akshat Rathee, Co-founder and MD, NODWIN Gaming said, “We are thrilled to join hands with Insider.in as our official ticketing partner across 3 of our marquee IPs. Our collaborations in the past have always been stellar and this partnership is a natural progression in our shared vision for excellence. It has also promised NODWIN Gaming to become the go-to destination for youth entertainment with its exclusive IPs, and this partnership is a big leap in that direction. The expertise and commitment to delivering excellence which Insider.in brings in goes in perfect sync to create better audience experiences for Comic Con India, NH7 Weekender, and DreamHack India. Together, we look forward to creating iconic memories and delightful experiences for everyone.”
Speaking about this strategic collaboration, Varun Khare, Insider.in said, “We are thrilled to announce this multi-year ticketing partnership with Nodwin Gaming for their iconic IPs like NH7 Weekender, Dreamhack, and the globally renowned Comic Con editions. Our long-standing partnership has been a testimony to our mutual commitment toward excellence in live entertainment that focusses on unmatched entertainment for fans across the country. With great fan support for all these IPs, we are excited to elevate consumer experiences and set new benchmarks in the industry.”
The FICCI-EY report says the organized live events segment in India grew by 20% in 2023 to reach Rs 88 billion and is expected to grow further at a CAGR of 18% to Rs 143 billion by 2026. The report goes on to say that online ticketing platforms make discovering, buying, and attending events rather easy for consumers, which also helps event marketing create increased awareness.
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