OpraahFx, an influencer marketing and talent management company, announced the formation of its Creator Accelerator Program as a new division. This program was the brainchild of OpraahFx founder Pranav Panpolia and aims to identify and nurture the community of micro-influencers in their upward journey, further fast-track their growth, and finally help in monetizing their content.
OpraahFx manages some of India’s topmost influencers, and this course is going to provide emerging creators with an opportunity to network with them very closely. It would also offer creative support to help these micro-creators in developing more engaging content. This will include guidance on SEO, content optimization, and training on newer innovative growth strategies.
Under the mentorship program, OpraahFx has successfully onboarded over 100 creators in categories such as fashion, beauty, gaming, tech, fitness, travel, food, and so on.
According to Pranav Panpalia, founder of OpraahFx, “We are beyond thrilled to be able to bring CAP to life and empower the micro-creators who are, indisputably, the future of the digital space. Here, we would like to give our commitment towards developing the next generation of digital creators who will be well-armed with the right tools, resources, and mentorship. We plan to fast-track their growth by giving focused support and resources in making these creators successful in this hypercompetitive landscape of influencers.”.
According to the recent EY report, ‘The State Of Influencer Marketing in India’, 47% of brands are also inclined towards driving influencer campaigns with micro and nano influencers due to a lesser cost per reach. Meanwhile, the mounting demand for micro-influencers opens up new ways for brands to become more cost-effective in engaging audiences and building awareness among people at large.
Maximize the potentials and get more views from uprising creators; use storytelling to drive impactful campaigns in support of brand goals.
The CAP would help bridge the gap between creators and brands; OpraahFx will fast-track this process with the support of India’s top creators and their strong associations with leading brands across entertainment, technology, beauty, and retail.
