McDonald’s has come up with an “augmented reality (AR)” innovation for print advertisements to market its newly launched Signature Collection burgers. You can scan an advertisement published in the newspaper using your smartphone to trigger animated visuals of the burgers popping out from the page itself. The burgers’ “layers, textures, and ingredients come alive” as […]
A rare pause comes as one year ends and another starts: a time to joy, reflect, and realign with the New Year.…
India’s apex industry-led market research body, Market Research Society of India (MRSI), announces the release of its annual industry sizing report. Titled ‘The Indian…
Sony Pictures Networks India has released the second brand film for its upcoming marquee property, Wheel of Fortune, featuring Akshay Kumar. Continuing…
Finding comfortable, well-fitting plus-size nightwear in India has traditionally been limited by repetitive designs, and a lack of attention to everyday wearability.…
