Parksons Cartamundi partners with Shreyas Iyer to launch premium playing cards – Black Box.
02 April, 2025, Mumbai: Parksons Cartamundi, the global leader in the revolving world of playing cards and cards for games as is redefining social play with the launch of Black Box Shreyas Iyer Magic Edition Deck. This masterpiece is not merely a deck of cards; it’s a meticulously crafted 3 in 1 and first-of-its-kind multipurpose deck. In a strategic collaboration with Black Box and cricket sensation as well as avid magician Shreyas Iyer, this deck breaks the mold of traditional card games. Whether you’re a card game enthusiast or an aspiring magician, this deck brings the thrill of magic to life like never before.
With over a million decks sold annually, Black Box has become a leading brand of playing cards in India. Now, in partnership with Star Cricketer Shreyas Iyer, the brand has further elevated itself to transform how fans experience card playing, offering a thrilling new experience for collectors, magicians, and gaming enthusiasts.
Just as Shreyas Iyer dominates the cricket field with his fearless leadership and game-changing performances, he now brings that same spirit of innovation to the world of magic and cardistry. After securing four major tournament wins last year—and now emerging as India’s leading run-scorer at the ICC Champions Trophy 2025—his journey is defined by skill, creativity, and an unyielding drive to push boundaries. The Black Box Shreyas Iyer Magic Edition Deck is a reflection of that passion, offering fans an immersive experience that blends the thrill of sport with the artistry of magic and gameplay.
Parksons Cartamundi, market leader in the playing card industry, with a strong legacy of 55 years in Indian market which includes portfolio of global brands including legendary Bicycle®, with 140 years of craftsmanship. The new Black Box deck stands as a true collector’s masterpiece, encased in a custom Tray-Style Outer Pack with gold foiling and crafted from premium Black Core Card Stock, it boasts intricate embossed detailing. Elevating its exclusivity, this special edition features a collaboration with Shreyas Iyer, showcasing custom-designed Kings, an Ace of Spades, and Joker cards—making it both a functional marvel for magic and a prized addition to any collection. To complement the experience, the deck includes four Ninja Throwing Cards, a Magic Trick Booklet, Video Instructions for Magic Tricks and Card Throwing, and three Portable Mini Stumps—making it an immersive tool for enthusiasts eager to learn and experiment.
In a world where industries constantly evolve to meet consumer expectations, the playing card industry is no exception. Parksons Cartamundi and Black Box, recognizing this shift, have innovated beyond traditional gameplay offering a multi-faceted experience that demonstrates how playing cards can be both a social gameplay and a platform for contemporary entertainment. Driven by the mantra “Play kar, Throw kar, Magic kar, apne andar ke King ko Show kar!”, the Black Box Shreyas Iyer Magic Edition Deck empowers consumers to push their limits and explore new ways to engage with cards, turning every session into an exciting adventure.
Produced by Schbang Motion Pictures, the digital commercial for the Black Box Shreyas Iyer Magic Edition Deck showcases Shreyas Iyer’s impressive skills with the deck. His seamless execution of card tricks and precision throws is captured in a dynamic performance that highlights the deck’s unique design and functionality. With the tagline “Play kar, Throw kar, Magic kar, apne andar ke King ko Show kar!”, the DVC encourages viewers to embrace the thrill of the Black Box Magic Edition Deck and discover the King within themselves.
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