Mumbai — Ray-Ethnic, a brand rooted in celebrating Indian craftsmanship and conscious fashion, announces the launch of its newest saree collection, “Sama.” Designed for the modern woman who values authenticity, comfort and expressive personal style, Sama brings together India’s rich textile traditions and contemporary wardrobe sensibilities in a thoughtfully curated capsule of handcrafted drapes.
Each saree in the Sama collection reflects the brand’s dedication to preserving textile heritage. The range features traditional techniques including hand-block printing, Ajrakh, Dabu printing, Kalamkari, and hand-tied Shibori, each crafted by skilled artisans whose generational expertise gives every piece its unique character. The collection spans soft mulmul cotton, refined cotton-silk blends, and lustrous Chanderi and mul-Chanderi weaves, offering textures that feel luxurious yet effortless for everyday wear. With colours inspired by earthy landscapes and natural dye palettes,deep blacks, indigos, rusts, madder yellows, rustic reds, and serene beiges the collection seamlessly transitions from office hours to festive gatherings.
With Sama, Ray-Ethnic aims to bring handcrafted sarees back into the realm of everyday dressing. The brand’s signature philosophy of embracing imperfections shines through the artisanal prints, hand-dyed patterns, and natural textures found across the collection. This mindful approach reinforces the brand’s commitment to sustainable, slow fashion and its ongoing support for artisan communities across India.
“We wanted to create sarees that women feel proud to wear not just for celebrations, but for their everyday lives,” said a Ray-Ethnic spokesperson. “Sama is about honouring craft, comfort and conscious style. It reflects a language of elegance that today’s woman can carry effortlessly.”
The Sama collection is now available on Ray-Ethnic’s official website, featuring over 25 unique saree designs ranging from lightweight daily-wear drapes to richer weaves perfect for festive moments. With its blend of heritage and modernity, the collection offers a refreshing take on traditional Indian craftsmanship tailored for a contemporary audience.
Ray-Ethnic invites journalists, fashion editors and digital creators to explore Sama as part of upcoming trend stories, craftsmanship-focused features, festive fashion round-ups and sustainable fashion conversations.
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