Easybites currently operates from ten Rebel Foods cloud kitchens in Bengaluru and Hyderabad with plans for rapid multi-city expansion including Chennai.
Mumbai, 05th February 2026 – Rebel Foods, through its brand growth platform Rebel Launcher, has partnered with fast-growing food brand Easybites to support its expansion across key markets in India. As part of this strategic collaboration, Easybites is currently live across 10 Rebel Foods cloud kitchens in Bengaluru & Hyderabad, with plans to scale into additional cities like Chennai and more locations in the coming months. The partnership underscores Rebel Launcher’s mission to enable emerging and established restaurant brands to scale efficiently across geographies by leveraging Rebel Foods’ internet kitchen infrastructure, proprietary technology, and end-to-end operational capabilities.
Easybites, known for its focused menu of fried chicken, burgers and wraps, has built strong consumer traction by delivering flavour-forward comfort food designed for consistency and delivery-led consumption. Through Rebel Launcher, the brand is able to enter new markets faster, serve multiple neighbourhoods within a city from day one, and optimise performance using data-led insights while maintaining quality and brand integrity.
Ankur Sharma, Co-founder at Rebel Foods commented, “Rebel Launcher reflects our commitment to building a collaborative growth ecosystem for food brands. By partnering with brands like Easybites, we aim to help them scale across geographies efficiently while leveraging Rebel Foods’ infrastructure, technology and deep operational expertise.”
Masoud Mohamed, CEO, Easybites said, “Rebel Launcher has been a strong growth partner for Easybites, assisting us in scaling faster and more efficiently across the Southern market. Launching in new cities through the Rebel Launcher platform gives us the chance to understand each market deeper and serve more locations per city from day one, taking our craveable food to more people. We see this as a long term strategic alliance, and we are excited to open more locations with Rebel across the country.”
Rebel Launcher is designed to help partner brands scale with lower capex, faster go-to-market timelines and access to Rebel Foods’ extensive cloud kitchen network, shared supply chain and technology-led operating systems. The platform enables brands to focus on food and brand-building, while Rebel manages infrastructure, operations and scalability.
The partnership with Easybites further strengthens Rebel Launcher’s growing portfolio of partner brands and reinforces its position as a preferred growth platform for restaurant brands navigating India’s evolving food delivery landscape.
In addition to Easybites, Rebel Launcher has onboarded a diverse portfolio of iconic and high-potential restaurant brands across cuisines and formats, including Natural’s Ice Cream, ITC, Tacobell, WOW! Momo, Biryani Blues, SMOOR, Parsi Dairy Farms, Daryaganj, Harley’s Fine Baking, The Gourmet Baklava, Chaipoint, Anand Sweets & Savouries, Go-Zero and many more. Through these partnerships, Rebel Launcher continues to enable brands to unlock rapid, multi-city expansion while benefiting from shared infrastructure, technology, supply chain efficiencies and consumer insights.
Rebel Foods is the world’s leading internet restaurant company, home to brands such as Faasos, Behrouz Biryani, Oven Story Pizza, The Good Bowl, Sweet Truth, Wendy’s, and more. With over 450+ kitchens across 70+ cities, Rebel Foods has developed its full-stack technology – Rebel OS – through which multiple brands are launched and scaled up in a very short period. Through the Rebel Launcher, powered by Rebel OS, the company has launched over 25+ brands and expanded aggressively all across the country. Rebel Foods currently operates 45+ brands across multiple countries – India, the United Arab Emirates (Dubai, Abu Dhabi, Sharjah) and the United Kingdom.
About Easybites
Easybites is India’s homegrown fast-food brand with global inspiration and authentic Indian flavours at its core. Founded in 2017, the brand has redefined the QSR experience by serving freshly prepared, high-quality meals at pocket-friendly prices. What started as a small idea has grown into a modern, trusted QSR chain with 43+ outlets across Bengaluru, Mysuru, Hyderabad, Chennai, Dubai, and Malaysia.
Blending global favourites with local tastes, Easybites offers a diverse menu ranging from signature fried chicken and burgers to rice bowls, wraps, and vegetarian specials. Backed by the NKP Empire, a hospitality group with over 50 years of excellence led by Abdul Rahim Haji, the brand carries forward a legacy of quality, consistency, and trust—combining global style with an unmistakable Indian soul.
