Saatchi & Saatchi India reimagines the festive season for Audi with ‘Journeys of Imagination’

Saatchi & Saatchi India has launched ‘Journeys of Imagination’, a festive campaign that celebrates people’s journey, while positioning Audi as a companion in these explorations. 

A part of Audi’s signature ‘Journey with Audi’ platform, this festive campaign strengthens brand love while drawing inspiration from its ‘Progress through Technology’ philosophy. 

Celebrating how innovation and creativity drive progress, on the road and beyond, the campaign is led by a brand film featuring the Audi Q3 Sportback while also showcasing Audi’s luxurious Q models, including Audi Q5 and Audi Q7. 

The storytelling creatively captures the essence of modern festive celebrations while keeping traditions alive. It explores how, when India celebrates, it’s not just the people who come alive, the entire city does, turning streets, colours, and moments into a vivid tapestry of joy. 

The film brings this festive energy to life through the lens of AI artist Omkar Korade and photographer Hashim Badani, who take the Audi Q3 Sportback on a journey across vibrant urban landscapes. As they move through bustling streets and illuminated neighbourhoods, the visuals capture the excitement, colour, and rhythm of the season. These moments are transformed into imaginative art that celebrates creativity and progress. 

The campaign positions the Audi not just as a car, but as a companion that elevates every drive, making each journey through the city a canvas for imagination, discovery, and festive joy.

Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, said, “Audi has always championed innovation. And every new idea starts with a leap of imagination. So, for this year’s festive campaign, we collaborated with new-age creators Omkar Korade and Hashim Badani to reimagine how Mumbai celebrates the season. You will soon see their amazing AI art lighting up digital screens across the city.”

Gaurav Sinha, Head of Marketing & PR, Audi India, added, “Festivals in India are full of imagination and emotion, and we wanted this campaign to reflect that spirit in a way that feels fresh and modern. ‘Celebrating Journeys of Imagination’ is our tribute to how creativity, culture, and innovation come together during this time of the year.  For Audi, our philosophy of ‘Progress through Technology’ became the inspiration behind reimagining India’s festive spirit through the lens of modern innovation and creativity.”

Atin Wahal, Executive Director, Saatchi & Saatchi India, further added, “Our partnership with Audi is built on a shared vision of innovation and progress. It is focused on helping the brand connect meaningfully with audiences and drive creativity in the automotive space. Together, we are crafting experiences and strategies that strengthen Audi’s long-term impact, relevance, and resonance in an ever-evolving market. This campaign is another step in that direction.”

Film Link: https://www.youtube.com/watch?v=ipA6zpj7h9Y 

Team Credits

CEO: Paritosh Srivastava

CCO: Kartik Smetacek 

CSO: Ekta Relan

Executive Director: Atin Wahal

Senior Vice President: Karishma Menon

Creative Team: Balakrishna Gajelli, Reet Sawhney, Mihir Dalvi, Mehernaz Patel 

Planning Team: Kritanya Mahajan 

Account Management: Bijal Tanna, Purva Joshi