Here comes the dose of royal charisma: one of India’s biggest IMFL companies, Radico Khaitan Limited, has launched its new brand campaign headlined by none other than Bollywood royalty, Saif Ali Khan, for its premium whisky brand Royal Ranthambore Heritage Collection. Touted as the Best World Whisky lately, Royal Ranthambore looks forward to redefining luxury in the Indian spirits industry.”.
With such flawless heritage and modern élan, effortless appeal, and an even royal lineage by virtue of being the Nawab of Pataudi, Saif Ali Khan makes this campaign automatically an unfashionable celebration of class and charisma.
The Royal Ranthambore Heritage Collection Whisky Campaign is one of our landmarks as we redefine luxury, or ‘Indi-Lux,’ for the Indian spirits industry. Our whisky captures the essence of the regal Ranthambore and its bold spirit. We, therefore, found the perfect individual personification for our brand in Saif Ali Khan – a beautiful blend of royalty and refinement. -. Abhishek Khaitan, MD, Radico Khaitan Ltd.
Saif encapsulates the paradox of strength and smoothness that our whisky represents. Together, we hope to be able to give discerning consumers an experience of luxury and tradition like no other.
Amar Sinha, COO, Radico Khaitan Ltd., added: “It is not a campaign on whisky; it’s the soul of royalty coming alive, and who better than Saif Ali Khan to embody this? He came, tried it, and let his Nawabi charm take over. It is more than just a partnership-it’s like hosting a royal celebration where every detail will be perfected.”.
Saif Ali Khan said about the alliance, “This brand beautifully blurs tradition with modern luxury much like my own journey. I am thrilled to be part of a campaign that truly captures the strength, sophistication, and depth-quality that makes this whisky truly unique.”.
It is in the campaign that the royal charisma of Saif would perfect blend with the rich, full-bodied character of the Royal Ranthambore Whisky. Imagery of Saif with the majestic Ranthambore tiger unfolds the perfect blending of royal elegance and modern boldness capturing the spirit of the whisky.
And behind the cameras, no less luxury planning was being reflected with innovative energy in every frame. Saif, soaked in luxury, became the personification of the brand, and life entered each shot through his panache without compare.
The message will go across media miles wider than ever-but it will connect with the consumer in a different way. It will connect him with a mind game that invites consumers to taste a world where luxury meets legacy. Royal Ranthambore Whisky-for kings who live life king-size!
