This festive season, Simply Nam and Gul Jaipur come together in a collaboration that celebrates women, Indian craftsmanship, and timeless beauty. Simply Nam, founded by celebrity makeup artist Namrata Soni, is known for creating high-performance, inclusive beauty essentials designed for the Indian woman. Gul Jaipur, founded by Tanya Setia, is a contemporary accessories label that champions heritage craft and works with women artisans to create modern accessories.
Together, the two brands unveil an exclusive festive offering — a handcrafted crochet white gajra paired with Simply Nam’s cult-favorite beauty picks. It is a union of artistry and tradition, designed to complete the festive look with effortless grace.
The gajra has long been more than just an ornament. From temple rituals to wedding celebrations, its fragrance and beauty have carried memory and meaning through generations. Gul Jaipur reimagines this tradition in crochet — turning something once fleeting into something lasting.
Paired with Simply Nam’s beauty icons — eyes defined with the Ultimate Kajals in Metallic Bronze and Intense Brown, cheeks glowing with the Velvet Cream Magic Blush in Sister From Another Mister and the Cosmic Glow Highlighter, and lips perfected with the Satin Soft Lip Crèmes and the Magic Tinted Lip Oil — the gajra finds a fresh voice in beauty. It comes alive in radiant skin, soft expressive eyes, and the delicate charm of a bun adorned with flowers.
Namrata Soni, Co-founder, Simply Nam, said:
“Makeup and accessories have always gone hand in hand in completing a woman’s look. With this collaboration, we wanted to reimagine the gajra — a timeless symbol of Indian beauty — in a way that feels modern and effortless. What makes it truly special is that it is handcrafted by women artisans and celebrated by women everywhere.”
Tanya Setia, Founder, Gul Jaipur, added:
“At Gul, we work with rural women artisans to keep our heritage alive through contemporary craft. The gajra is an accessory so deeply tied to Indian traditions, and reimagining it in crochet was our way of making it timeless. With Simply Nam, we’ve created more than a festive accessory — we’ve created a platform where women’s stories, skills, and beauty are woven together.”
The White Floral Gajra will be available as a complimentary gift with purchases of ₹2499 and above on Simply Nam’s website. It will also be offered as part of curated festive bundles, paired with Simply Nam’s bestselling products — making it a perfect festive keepsake and gift.
This partnership goes beyond a festive campaign — it is a tribute to women. To the artisans who weave every gajra with patience, skill, and heritage, and to the women who choose Simply Nam as an expression of their individuality, strength, and beauty.
About Simply Nam:
Simply Nam is India’s only makeup artist-led beauty brand — designed for the modern Indian woman and co-founded in 2020 by celebrity makeup artist Namrata Soni and Swedish entrepreneur Hanna Strömgren Khan. With over 25 years of experience behind the brush, Namrata brings unmatched insight into the real beauty needs of Indian women, shaped by years of working with diverse skin tones, concerns, and rituals. Paired with Hanna’s global perspective and entrepreneurial vision, Simply Nam was created as a clean, high-performance, and proudly Indian brand that puts women first — at home, on the go, and everywhere in between. All Simply Nam products are 100% vegan, cruelty-free, and designed with a skin-first approach. Every formula is made with care — blending Namrata’s beauty expertise with a commitment to creating thoughtful, sustainable products that perform in real life.
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