Looking to bolster the analytics capabilities available to e-commerce marketers, Snapchat announced a strategic partnership with ROI Hunter, a global leader in product performance management (PPM) platforms. This is the third major ad network—after Meta and Google—to have partnered with ROI Hunter.
It’s a deal that will help businesses intending to leverage the platform at Snapchat surely yield several benefits. After integrating ROI Hunter’s deep analytics tools, this retailer on Snapchat will have deeper insights, enabling the further optimization of ad campaigns and making data-driven decisions to drive better results.
Commenting on the partnership, Ronan Harris, President of EMEA at Snap Inc., said, “We’re really excited to partner up with ROI Hunter, an innovator in product performance marketing. Through this partnership, we will further empower Snapchat retailers by better letting them optimize campaigns and make more informed decisions.”
With over $2 billion managed in ad spend, this partnership will further seal ROI Hunter’s influence among the top-ranked product performance management companies. On the other hand, this new integration will make Snap Inc. more potent in its ad solutions by empowering retailers to be more effective with advanced management tools that perfect strategies for maximum returns on invested efforts.
