Decade over decade, agencies have been built like departments in educational institutions — creative here, media there, PR on another floor, performance somewhere in between. Each vertical had its own vocabulary, metrics, and often, its own definition of success. That structure made sense when consumer journeys were linear, and…
The Independent Investigation Committee of ZEE Entertainment Enterprises Ltd. (ZEE), constituted by its Board of Directors, has filed a report with the Board of the Company.The Committee,…
That marks the entry of Reliance Retail into fast-growing quick commerce, challenging major players like Blinkit, owned by Zomato, Swiggy Instamart, and BigBasket. Starting in selective segments…
