Edit II Strengthens Creative Leadership; Vihaan Kohli Steps In…

Edit II Strengthens Creative Leadership; Vihaan Kohli Steps In…

ByMauveJan 9, 20263 min read

 Co-founded by Sanjay Kohli and Binaiferr Kohli, Edit II has been a consistent force in Indian television for over a decade, known for creating content that balances mass appeal with longevity. The production house has delivered some of Indian television’s most recognizable and long-running shows, like FIR, Bhabiji Ghar Par…

ANOR Redefines Luxury: Pioneering Premium Lab-Grown Diamond Jewellery for…

ANOR Redefines Luxury: Pioneering Premium Lab-Grown Diamond Jewellery for…

ByMauveJan 8, 20263 min read

ANOR, a trend setter in the premium lab grown diamond and gemstone jewellery, is redefining the language of modern luxury for India’s most discerning collectors. WIth a…

Confidence Radiants in Every Size 9shines Label Expands Its…

Confidence Radiants in Every Size 9shines Label Expands Its…

ByMauveJan 8, 20262 min read

 Finding comfortable, well-fitting plus-size nightwear in India has traditionally been limited by repetitive designs, and a lack of attention to everyday wearability. As women increasingly seek nightwear…

Indian Research and Insights Industry reaches INR 29,008 Cr…

Indian Research and Insights Industry reaches INR 29,008 Cr…

ByMauveJan 8, 20264 min read

India’s apex industry-led market research body, Market Research Society of India (MRSI), announces the release of its annual industry sizing report. Titled ‘The Indian Research & Insights Industry 2025…

McDonald’s Introduces AR-Powered Newspaper Ads to Launch Signature Collection…

McDonald’s Introduces AR-Powered Newspaper Ads to Launch Signature Collection…

ByMauveDec 31, 20252 min read

McDonald’s has come up with an “augmented reality (AR)” innovation for print advertisements to market its newly launched Signature Collection burgers. You can scan an advertisement published…

The Season of Freshness: Effortless Fragrances Designed for Everyday…

The Season of Freshness: Effortless Fragrances Designed for Everyday…

ByMauveDec 31, 20253 min read

As the year unfolds, there is a clear shift towards fragrances that feel fresh, refined, and easy to wear. Today’s scents are less about intensity and more…