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Absolut’s #UNLABEL Campaign Celebrates Individuality and Breaks Stereotypes

ByMauveJan 23, 20253 min read

Absolut, in its continued effort to bring about inclusivity and break biases, announces the launch of its latest campaign, UNLABEL, BORN COLOURLESS. The campaign continues on the brand’s long-standing commitment towards breaking biases, a journey that began with the ‘Born Colourless’ campaign in 2018. #UNLABEL #BORN COLOURLESS asks people…