Retail media includes the practice of advertising within the ecosystem of a retailer, often meaning any ads displayed on the website, app, or even in their physical stores. Retailers allow brands to actively promote a product directly to customers using the retailer’s own platforms. Many use the retailer’s first-party…
Criteo, the Commerce Media Company, today announced a strategic partnership with Microsoft Advertising, bringing Microsoft Advertising’s very relevant demand to the Criteo global network of 225 retailers.…
