Integral Ad Science (IAS), a prominent global platform for media measurement and optimization, has expanded its Brand Safety and Suitability Measurement product for YouTube. This expansion now includes reporting capabilities for Performance Max and Demand Gen campaigns on Google Ads. “IAS is committed to providing advertisers valuable third-party assurance…
Prasar Bharati, India’s public broadcasting agency, has appointed Navneet Kumar Sehgal, a former Indian Administrative Service (IAS) officer of the Uttar Pradesh Cadre, as the Chairman of…
