budget

Budget 2026 Boosts Cancer Care, Biopharma and Affordable Healthcare

ByMauveFeb 2, 20266 min read

The Union Budget 2026 has delivered a strong focus on the healthcare sector, with targetedmeasures to enhance affordability, boost domestic biopharmaceutical capabilities, and improveaccess to treatments for non-communicable diseases (NCDs) like cancer. Key highlights includethe exemption of basic customs duty on 17 essential cancer drugs and the launch of…

skoda

Škoda Auto India Debuts ‘You Never Drive Alone’ with…

ByMauveJan 31, 20263 min read

Skoda Auto India, in partnership with BBH India, has launched an integrated campaign ‘You Never Drive Alone’ as it debuts its brand-wide service programme ‘Škoda Super Care’.…

prime

Prime Video Announces Original Rom-Com “Don’t Be Shy”

ByMauveJan 31, 20262 min read

Prime Video, India’s most-loved entertainment destination, today announced its upcoming Original movie—Don’t Be Shy, written and directed by Sreeti Mukerji. Produced by Alia Bhatt and Shaheen Bhatt…

wella

This Valentine’s Day, Gift Smooth, Healthy Hair with Wella

ByMauveJan 30, 20263 min read

Valentine’s Day is just around the corner, and let’s be real, finding the perfect gift can get a little challenging. This year, it’s time to upgrade your…

RAM

Ram Madhvani Films, Equinox Align Leadership for Next Phase

ByMauveJan 30, 20264 min read

Ram Madhvani Films, Equinox Films, and Equinox Virtual today announced a leadership alignment, marking a strengthening of structure as the companies scale their work across advertising, long-form…

villo

The Villoo Poonawalla Indian Derby: Where Sport Meets Style

ByMauveJan 30, 20262 min read

The most anticipated event on India’s sporting and social calendar is back. Poona Cartel & Effingut, in collaboration with the Royal Western India Turf Club (RWITC), is…