In a category long dominated by habit and price-driven decisions, MYK LATICRETE has stepped outside conventional marketing playbooks with a bold outdoor advertising (OOH) campaign designed not just for visibility, but for category transformation. At a time when India’s outdoor media landscape is largely occupied by high-involvement sectors such…
In the opening lines of Franz Kafka’s 1915 novella, The Metamorphosis, readers are confronted with one of the most jarring sentences in literary history: “As Gregor Samsa…
We like to believe we know our planet. We have satellites floating above us.We have rovers crawling on Mars.We have telescopes peering into galaxies billions of light-years…
Happy February 20, 2026—it’s Friday, and as per AI, the stars are delivering a potent, reality-meets-dreams kind of day. We’re still in Pisces season (Sun in Pisces),…
BSE & NSE Review: Opening to Close The Indian stock markets opened on a positive note on 19 February 2026, with both benchmark indices registering mild gains…
BigTrunk Communications, an independent integrated advertising agency renowned for its data-driven insights and creative excellence, successfully executed a distinctive Valentine’s Week digital campaign for Colors Marathi’s most…
