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Tata Trusts Menstrual Hygiene Campaign

Tata Trusts Reframes Menstruation as a Sign of Health

ByMauveJun 3, 20255 min read

In a bold departure from long-held societal narratives, Tata Trusts has unveiled a unique campaign to reframe how India understands menstruation. Every month, roughly 355 million people in India menstruate. Yet, the subject remains shrouded in silence and shame and is linked to impurity, drawing societal stigma and burdened…

FlowBae transforms periods into positive change at Alliance University…

FlowBae transforms periods into positive change at Alliance University…

ByMauveMar 11, 20244 min read

Menstrual hygiene management (MHM) remains a critical yet often overlooked issue in India. Despite being enshrined as an integral part of the Swachh Bharat Mission guidelines, a…