By Dr. Suresh Ramanathan – Dean & Yash Merchant – Director, Brand Marketing at Great Lakes Institute of Management, Chennai In an era where social media algorithms dictate consumer choices, one segment of the influencer economy has quietly emerged as the true drivers of trust and authenticity-micro-influencers. Often overshadowed…
Authored by Dr. Jones Mathew, Professor; Program Director – PGPM; Chairperson – Research, Rankings and Accreditation, Great Lakes Institute of Management (Gurgaon) According to a recent Group…
