Happydent

Happydent’s New Ad Celebrates Smiles and Social Change

ByMauveJun 3, 20254 min read

Happydent, one of India’s most beloved chewing gum brands from the house of Perfetti Van Melle India, has launched a striking new ad film that takes a playful yet purposeful turn. The New Campaign “Chamking Gum: Chamka Muskaan, Jagmag Jahaan”, rekindles the brand’s legendary storytelling with a fresh, cinematic…

Tata Trusts Menstrual Hygiene Campaign

Tata Trusts Reframes Menstruation as a Sign of Health

ByMauveJun 3, 20255 min read

In a bold departure from long-held societal narratives, Tata Trusts has unveiled a unique campaign to reframe how India understands menstruation. Every month, roughly 355 million people…

Simple Nam and Bhaane

Simply Nam Gets Strategic Investment from Bhaane Group

ByMauveJun 3, 20255 min read

Simply Nam, India’s pioneering celebrity makeup artist-owned beauty brand founded by renowned celebrity makeup artist Namrata Soni and serial-entrepreneur Hanna Stromgren Khan, today announced a strategic fundraise…

Crompton SilentPro Fluido Wave

Crompton Launches SilentPro Fluido Wave: A Fan Redefined

ByMauveJun 3, 20256 min read

On the occasion of World Interiors Day, Crompton Greaves Consumer Electricals Ltd., India’s No. 1 fan brand, unveiled the SilentPro Fluido Wave—its latest innovation that blends high…

Pickleball

Picklebay Launches India Tour with Mumbai Pickleball Fest

ByMauveJun 3, 20252 min read

India’s first all-in-one pickleball platform, Picklebay, isall set to serve the opening leg of its India Tour in Mumbai from May 31 toJune 1, 2025.Bringing together players…

malaika

Realme Hip Hop India S2 Heats Up on Amazon…

ByMauveMay 31, 20252 min read

Amazon MX Player, Amazon’s free streaming platform, is turning up the tempo as Realme Hip Hop India Season 2 continues to dominate the charts and capture viewers’…