Balancing Brand and Performance : Insights from the Pace…

Balancing Brand and Performance : Insights from the Pace…

ByMauveMay 22, 20252 min read

Goafest 2025 – Day 2 Speakers: Biprorshee Das – India Editor, WARC & Sujeet Kulkarni – Global advisory consultant in Lion’s Advisory Pointers: Overall Summary: The session marked the unveiling of the ‘Pace Principles’ report, a groundbreaking marketing effectiveness study using Asian data for the first time. The study…

swipe right

Swipe Right for Relevance: Building Brands Gen Z Cares…

ByMauveMay 22, 20255 min read

Goafest is the premier festival for advertisers, marketers, and media professionals in India, held annually in the vibrant setting of Goa. Celebrated over three unforgettable days, this…

chat

FIRESIDE CHAT WITH RISHAD TOBACCOWALA ANDANUPRIYA ACHARYA

ByMauveMay 22, 20252 min read

Goafest is the premier festival for advertisers, marketers, and media professionals in India, heldannually in the vibrant setting of Goa. Celebrated over three days, this iconic event…

goa

Goafest 2025 Day 1 Press Conference: A Larger-Than-Life Celebration…

ByMauveMay 22, 20253 min read

The sunlit shores of Goa welcomed India’s most influential names in advertising, media, and branding as Goafest 2025 kicked off with a power-packed Day 1 press conference…

rishad

Goafest 2025: Where Creativity Meets the AI-Powered Future

ByMauveMay 22, 20251 min read

Goafest is the premier festival for advertisers, marketers, and media professionals in India, held annually in the vibrant setting of Goa. Celebrated over three days, this iconic…

abby awards

Abby Awards 2025: Wavemaker is Media Agency of the…

ByMauveMay 21, 20253 min read

Day 1 of Goafest 2025 opened with prestige and power as the Abby One Show Awards celebrated the finest in media and publishing. Leading the charge was…