Shobitam Acquires IsadoraLife to Revolutionize Global Saree Fashion

Shobitam Acquires IsadoraLife to Revolutionize Global Saree Fashion

ByMauveAug 8, 20243 min read

Shobitam, a D2C ethnic fashion brand, makes the strategic acquisition of Isadoralife, a ready-to-wear saree company, in their quest to make Indian sarees accessible to all—across Gen Z’s and globally. Shobitam and IsadoraLife alliance to make the most loved traditional attire of Indian origin more accessible and wearable across…