K Formula launches India’s first peptide-powered haircare, blending skin…

K Formula launches India’s first peptide-powered haircare, blending skin…

ByMauveMar 25, 20264 min read

For decades, the Indian haircare industry has operated on a singular myth: that real repair requires overnight oiling or hours in a salon chair. K Formula, a homegrown science-led beauty brand, is dismantling that narrative with India’s first peptide-powered molecular haircare range, delivering visible hair repair in just minutes.…

Pilgrim launches India’s 1st  Vitamin C Serum Sunscreen SPF50 PA++++ 

Pilgrim Unveils Vitamin C Serum Sunscreen

ByMauveFeb 11, 20263 min read

Pilgrim has launched its 5% Vitamin C Complex Brightening Serum Sunscreen SPF 50+ PA++++, reflecting the changing expectations of Indian consumers who are increasingly seeking high-efficacy, multi-functional skincare…

nivea

NIVEA Launches LUMINOUS630® Even Glow Range in India

ByMauveJan 22, 20262 min read

NIVEA, a global leader in skincare innovation, has announced the launch of its LUMINOUS630® Even Glow Range in India, marking a significant step in the brand’s long-term focus on…

From Dull to Dewy: Post-Diwali Glow Guide

From Dull to Dewy: Post-Diwali Glow Guide

ByMauveOct 27, 20252 min read

Post-Diwali Skin care, Since Your Glow Needs a ComebackDiwali’s over. The diyas have been extinguished, the mithai is all gone, and your skin… resembles you went out…

skin care

Post-Holi Skincare: Restore Your Glow Naturally

ByMauveMar 17, 20252 min read

Bring Your Glow Back! Holi is all fun, colors, and chaos—until you catch a glimpse of yourself in the mirror the next day! If your skin feels…

The Body Shop Teams with Diana Penty for Vitamin…

The Body Shop Teams with Diana Penty for Vitamin…

ByMauveSep 6, 20243 min read

The Body Shop, a British-born international ethical beauty brand, has proudly partners with Indian model and actress Diana Penty to showcase its much-loved Vitamin C skincare range.…