Looking to bolster the analytics capabilities available to e-commerce marketers, Snapchat announced a strategic partnership with ROI Hunter, a global leader in product performance management (PPM) platforms. This is the third major ad network—after Meta and Google—to have partnered with ROI Hunter. It’s a deal that will help businesses…
In the realm of augmented reality (AR), which superimposes digital effects on real-world images or videos, Snap has been a trailblazer. The firm is banking that creating…
