Elon Musk’s X Accuses Ad Group of Conspiring to…

Elon Musk’s X Accuses Ad Group of Conspiring to…

ByMauveAug 7, 20243 min read

A new lawsuit by Elon Musk’s X has accused a group of major advertisers of conspiring to ‘boycott’ ad spending on the platform. It is the Global Alliance for Responsible Media, a voluntary ad-industry initiative run by the World Federation of Advertisers that helps brands avoid having their ads…