Zee Sarthak’s ‘Naali Bindu’ Initiative: L&K Saatchi & Saatchi…

Zee Sarthak’s ‘Naali Bindu’ Initiative: L&K Saatchi & Saatchi…

ByMauveJul 4, 20243 min read

L&K Saatchi & Saatchi, part of Publicis Groupe India, has unveiled athought-provoking film to celebrate the ‘Naali Bindu’ (Red Dot) initiative by Zee Sarthak, an Odiageneral entertainment channel. The initiative addresses the continued isolation faced by approximately 28% of girls in India whilehaving their periods, perpetuated by the misbelief…