Tata Consultancy Services tops the Kantar BrandZ Most Valuable Indian Brands 2024 rankings once again, having presented a breathtakingly phenomenol 16 % in brand value during the financial year 2024. TCS brand value jumped from $42,969 million to $49,657 million over last year 2023 for this year 2024, an increase of $6,688 million.
Kantar is a global leader in marketing data and analytics. Kantar accesses the states of different industries by presenting very through financial data analysis, consumer insights, and market dynamics. The criteria for ranking in this list are the drivers of business value as well as strength in the brand. TCS has ranked first brand in the country for the third consecutive year. This title clearly underlines TCS’s dedication to customer-centric innovation, sustainable growth, investment in its brand, and a growing international presence. These elements have been behind the company’s consistent achievements through its future-centric AI strategy, technological solutions, and commitment to help clients from industries around the world adapt to transformative digital technologies.
Tata Consultancy Services retains its crown as India’s most valuable brand for the third successive year with a brand value of $49,657 million – an increase of 16% from last year. Growth has come on the back of innovation and technology investments, especially in AI and digital transformation services,” said Deepender Rana, Executive Managing Director- South Asia, Insights Division, Kantar. TCS has also raised its profile through tradeshows, global business summits and even entered strategic partnerships with brands such as Jaguar TCS Racing in the ABB FIA Formula E World Championship and sponsored multiple marathons over the last few years. These efforts at building a strong brand are reflective of a sustained strategy, particularly because such a focus on ‘brand’ is not very commonly seen in the B2B sector”.
TCS has a global portfolio of sponsorships of sports and currently sponsors four World Marathon Major races in New York City, London, Chicago and Boston, besides marathons in Amsterdam, Mumbai, Singapore and Toronto. This is the newest addition to its current portfolio of 14 global running events with over 600,000 runners participating. It contributes to advancing electric vehicle technology, cultivating sustainable mobility, and expanding the borders of electric racing with help from Jaguar TCS Racing in ABB FIA Formula E World Championship. The company acts as a partner for the World Economic Forum and has a marked presence in major trade shows worldwide. According to industry analysts, it is a leader in almost 80% of competitive positioning assessments. The brand value of the company is indeed growing as it gains momentum across various social media platforms.
Speaking on the occasion, Abhinav Kumar, Chief Marketing Officer, TCS said, “While we have taken considerable steps to create our brand across the world, being identified as India’s most valuable brand is special to us. Even earlier this year, we were recognized amongst the world’s 50 most valuable brands by Kantar BrandZ and this latest addition further solidifies our brand reputation.”. We have been extremely privileged to be the market leader in India, making much of the core technology eco-system of the country, from the corporate sector to citizen services and digital inclusion initiatives. As we mark 20 years of our IPO this year, it feels rather pleasing to be adjudged as the country’s top brand and I thank every TCSer for their relentless service to the brand, our company, and our clients, Lakshmanan said.
TCS has been in the forefront of India’s technological revolution by means of implementing numerous mission-mode programs. It has empowered the digitization journeys of India’s top stock exchanges. It has also powered RTGS and NEFT, turning the process of passport issuance around. Its partnership with academia and startups allows for co-innovation in solutions while Corporate Social Responsibility programs energize 7.1 million people from disenfranchised communities to acquire digital skills.
