Leading Baby and Mom brand, The Moms Co (part of the Good Glamm Group) celebrates Children’s Day giving the youngest members of the family the spotlight with a hilarious twist. In a heartwarming and humorous new video campaign, The Mom’s Co. invites kids to turn the tables and take on the role of “Parent Reviewers.” These charming critics share their honest and hilarious feedback on their parents’ “performance” across categories like screen time habits, cooking skills, fun factor, strictness, and more.
The Moms Co.’s children’s day campaign captures the essence of childhood: boundless curiosity, genuine honesty, and a dash of cheeky humor. Parents, listening in from another room, hear their children’s comments for the first time—resulting in priceless reactions. The kids, without missing a beat, offer gentle critiques and suggestions they feel will improve their family life, like more playtime, fewer vegetables, and a “better” bedtime routine. This unfiltered feedback is both hilarious and insightful, showcasing how children see their parents and the parenting journey through their eyes.
Anika Wadhera, Group Marketing Director, the Good Glamm Group, shares,”At The Mom’s Co., we celebrate every dimension of parenthood—including the moments when we learn from our little ones. This Children’s Day, we wanted to put kids at the center and celebrate their unique perspective, reminding parents to embrace the honest, joyful feedback that only a child can offer.”
The Mom’s Co. through the video campaign shares an instant reminder of how parenting isn’t just about setting boundaries or guiding young minds; it’s also about listening, growing, and occasionally letting kids remind us of the simple joys in life. The Mom’s Co. designs this campaign to resonate with families by celebrating the small moments of togetherness that build stronger bonds.
