The One Show 2025: Honoring Global Creativity in Advertising & Design

The world’s most prestigious award show in advertising and design, The One Show continues its legacy in honouring ground-breaking creative ideas from across the world. For over 50 years, the Gold Pencil continues to be regarded as one of the top honours in the creative industry. Open to both Agencies and Advertisers, the final entry deadline for work submission for The One Show 2025 is Friday, February 28, 2025. 

Keeping up with changing times, The One Show continues to evolve with new categories being introduced each year. The One Show 2025 introduces 3 key updates to disciplines including ‘CMO Pencil’, and ‘Creative Effectiveness’. Furthermore, ‘Creative Use of Artificial Intelligence discipline’ has been introduced in 2025. 

The CMO Pencil discipline is now open to the entire industry as an enterable category. The Creative Effectiveness discipline that recognizes bold creative work that produced a measurable impact in meeting defined business objectives and played a key role in achieving a brand’s purpose will now require a significantly increased level of entry detail regarding insights, strategy, and results.

The new discipline, Creative Use of Artificial Intelligence discipline celebrates the partnership between human creativity and this emerging technology in the evolution of creative work and process.

The first round of judging will be completed by March 2025. Shortlisted entries will advance to the second round and will be judged between March and April 2025. The shortlists hereafter will be presented to the Juries for final discussions to determine the Finalists who go on to win Pencils or be announced as Merit winners. The One Show celebratory gala will take place on May 16, 2025 in New York City. 

The One Show is annually produced by The One Club for Creativity. 

The One Show is an esteemed partner with The Ad Club in powering The ABBY Awards which takes place annually at Goafest. 

To submit entries, visit oneshow.org today.