Timeless Velocity: Aston Martin Unveils Its Watch Collection with Timex for its India Debut.

An exquisite fusion of heritage design and modern performance — unveiled for the first time in India.

With a legacy defined by elegance and engineering mastery, Aston Martin is thrilled to announce the India launch of its first-ever Watch Collection. Envisioned as a bold new expression of the marque’s DNA, the collection brings the spirit of the brand from road to wrist, with timepieces that embody the artistry and power synonymous with Aston Martin. Developed with Timex Group, this collection marks a new chapter in Aston Martin’s lifestyle universe, delivering a curated design language that resonates with collectors, connoisseurs, and style drivers alike.

As part of this milestone – introduction to the Indian market, the brand hosted an exclusive preview for India’s leading lifestyle and luxury media in Delhi, revealing the first look of the Aston Martin watches ahead of their commercial rollout at the premium retail destination of Timex Group – Just Watches and other leading watch retailers.

A Collection Driven by Design

Blending technical sophistication and timeless appeal, the collection explores two emblematic pillars: ‘Timeless’, a capsule of vintage-inspired watches honouring Aston Martin’s heritage, and ‘Icon’, a modern luxury range that reflects the marque’s sleek contemporary profile.

Signature materials such as titanium, genuine carbon fibre, and silicone straps echo Aston Martin’s automotive design codes, while tactile details — stitching patterns inspired by car interiors and wheel rim–shaped dials — create a visceral connection between the wearer and the world of performance.

Spotlight on Hero Designs

At the heart of the collection is the TRG Automatic, a skeleton-dial masterpiece powered by a Japanese automatic movement and housed in a lightweight titanium tonneau case. Its open structure pays tribute to Aston Martin’s signature rims, while its carbon fibre case flank and performance-textured strap evoke both precision and power.

Global Availability & Craft Collaboration

Designed, manufactured, and distributed by Timex Group, a global leader in watchmaking innovation, the collection reflects the very best of British luxury and global craft excellence. It is available now in Just Watches,  the official premium retailer of Timex Group India, and also key premium retailers and platforms in the country,  priced from INR 17,995/- to INR 57,995/-

Expanding its already diverse portfolio that includes collaborations with leading luxury and fashion houses, Timex Group strengthens its presence in India’s premium watch segment through this strategic partnership with Aston Martin, bringing advanced engineering and accessible luxury to the market.

“With the demand for premium and design-led timepieces steadily rising in India, Timex Group is proud to cater to this growing segment through collaborations that bring exceptional products to discerning consumers. We are thrilled to embark on this partnership with Aston Martin in India, their heritage and distinctive design ethos align seamlessly with our commitment to craftsmanship and innovation, creating exciting opportunities to introduce a timepiece collection that reflects the strengths of both brands and our continued focus on premiumisation.” shared Deepak Chhabra, Managing Director of Timex Group India.

“This collection distills the very essence of Aston Martin high-performance artistry and sophisticated design into an intimate, wearable form. It’s for those who drive the extraordinary every day.” — Stefano Saporetti, Director of Brand Diversification, Aston Martin.

In India, the latest collection will be available at Just Watches stores, Justwatches.com and leading watch retailers like Just in Time, Shoppers Stop, The Collective, Kamal Watches, Zimson Watches, Swiss Time House, Sethi Watch Company and Ganga Ram Gallery.

About Timex Group

Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately held company headquartered in Shelton, Connecticut, with multiple operating units and more than 2,000 employees worldwide. As one of the largest watchmakers in the world, Timex Group companies produce watches under a number of world-class brands, including Timex, adidas, Aston Martin, Ferragamo, Furla, Gc, Guess, Nautica, Philipp Plein, Plein Sport, rag & bone, Ted Baker and Versace.