Tonic Worldwide Wins Digital Mandate for Greenply’s Sustainability Push

Tonic Worldwide, a digital-first creative agency, has bagged the digital mandate for Greenply, a plywood brand that reflects commitment to sustainability and care for the environment.

Tonic Worldwide will be the digital partner for Greenply. The brief is to increase the brand’s digital footprint through an integrated service suite.

Greenply Industries is one of the Indian interior manufacture brands in high quality plywood, decorative veneers, and Medium Density Fibre (MDF) boards. Greenply is celebrated to be a brand advanced with quality manufacturing technique and technological innovation. The results are some of the finest quality products with fine craftsmanship.

Added Yatnesh Pandey, vice president marketing, Greenply, “We are delighted to partner with Tonic Worldwide as our social media agency.”. We have full faith in their creating and successful past experience, so we can bank on that for exceptional results for the brand. We want to make Greenply’s social media presence stronger and connect more with our community. With the expertise of Tonic, we look forward to creating engaging social media experiences that truly speak to our audience and drive our commitment toward sustainability and superior craftsmanship.

On the digital mandate, Unmisha Bhatt, co-founder and chief strategy officer of Tonic Worldwide, said, “We are closely working with Greenply to enable them on their digital forward journey. As a low consumer involvement category brand, they are doing a fabulous job of building consumer interest and intent in the category with the branding initiatives.”. The digital will play its most important role in a consumer’s home-building journey, from dreaming about good designs, inspiration, research, connecting with experts, and finding experts to everything else, in which we will empower the consumer through category-relevant interventions on digital across touchpoints.