Strategic New Deal Gives Warner Music Access To Tips Music’s Full Extensive Catalogue Globally
Having enjoyed a successful partnership for more than three years, Warner Music has announced it has expanded its agreement with Tips Industries Limited (Tips Music), one of the leading music labels of India based in Mumbai.
Warner Music has been exclusively distributing Tips Music’s 13,000+ strong Hindi catalogue since 2020, and has played an important role in growing the company’s Bollywood soundtracks on the international stage. Warner Music, with its global teams, have offered specialist commercial support across various Digital Service Providers (DSPs) – pitching and landing key playlist spots across frontline and catalogue releases.
This new deal will now see Warner Music take on the commercial and distribution responsibilities for all Tips Music’s frontline and catalogue music on all audio streaming apps, which spans across 23 Indian languages and 30,000+ songs. With access to even more incredible music from Tips Music catalogue, Warner Music will use its extensive global network of experts to promote Tips Music’s artists and songs around the world, opening them up to new fans and opportunities.
Tips Industries Limited (Tips Music), which recently reported a 27% YoY increase in revenue in its Q3 earnings statement, is known for its huge success in the Bollywood market. It is the owner of the lion’s share of local film soundtracks from the 1990s and continues to be a major music label in India.
