Bringing together skincare, health, sport, good food, and meaningful social interaction, WOW Life and WOW Skin Science, in collaboration with Mangosteen by Machaxi, hosted a thoughtfully curated Singles Mixer this Valentine’s Day in Bangalore.
Set against the vibrant backdrop of Mangosteen by Machaxi, one of the city’s emerging pickleball destinations, the event reflected a cohesive vision of inside and outside care coming together in one immersive experience. With both brands leading the narrative, the evening celebrated wholesome wellness by seamlessly integrating skincare, nutrition, activity, food, and community building.
As pickleball continues to gain strong momentum across urban India, the venue provided the perfect setting for singles to connect organically. Instead of conventional Valentine’s Day formats, participants met on the court, engaging through friendly matches, shared energy, and natural conversation.
WOW Skin Science highlighted the importance of external care through protection and hydration, while WOW Life reinforced internal nourishment and overall well-being. Together, the brands positioned care as multi-dimensional, where looking good and feeling good are equally essential parts of a balanced lifestyle.
Adding a playful social element to the evening, locks and keys were given to women, and once they discovered a meaningful connection, they unlocked together, symbolising the beginning of a new interaction in an engaging and light-hearted way.
The collaboration with Mangosteen by Machaxi also ensured that guests experienced a well-rounded atmosphere that combined sport, community, and curated hospitality, further strengthening the sense of cohesion that defined the evening.
The event welcomed regular members of the pickleball community alongside singles looking to meet like-minded individuals, creating an environment that felt energetic, inclusive, and authentic.
Through initiatives such as this, WOW Life and WOW Skin Science continue to build platforms where skincare, health, activity, food, and community exist within one integrated wellness ecosystem.
This Valentine’s Day in Bangalore, the celebration moved beyond candlelight dinners, placing movement, nourishment, and genuine connection at the centre of the experience.
“For us, this was not a Valentine’s Day campaign. It was about creating a space where wellness could be experienced, not advertised. Pickleball gave us a natural intersection of movement, community, and conversation. With WOW 2.0, we are moving beyond product shelves into real-world environments where people can shield, sip, serve, and connect organically. That is how we see the future of brand building. Not louder. More immersive,” quoted by Mr. Manish B Chowdhary, Co-Founder at WOW Skin Science
“Pickleball is inherently social and it brings people together effortlessly. Hosting this mixer allowed us to combine sport, hospitality, and meaningful interaction in one cohesive environment. When brands choose to build within culture instead of around it, the experience feels natural. What stood out most was how guests did not just attend, they genuinely engaged,” quoted by Mr.Pratish Raj, Co Founder and CEO at Mangosteen by Machaxi
