YouTube Expands Shorts to 3 Minutes, Adds AI Tools and New Features

YouTube said that it was expanding the popular Shorts format to up to three minutes from one minute. This would be effective from October 15th and is expected to provide more opportunities for the Indian brands and creators to tell more powerful stories through their content.

Noted Youtube in one of its blog posts, this was the most in demand feature by creators. Also Youtube acknowledged that these changes will not apply to those videos which have already been uploaded before the specified date. Furthermore, the Shorts player have been revised by Youtube by providing a more optimized smoother look supporting creators and the consumers of content.

Besides, it has also been confirmed that Veo or the video generating model of Google Deepmind is soon coming to Youtube Shorts. Users will also get the chance to watch fewer Shorts with ‘Show Fewer Shorts; feature.