The historic clock tower of David Sassoon Library in Mumbai turned into a cynosure of all eyes on Friday evening as ZEE5 hosted a larger-than-life 3D projection of its just-launched mystery thriller, Gyaarah Gyaarah. Mumbaikars were in for a pleasant surprise as multilingual storyteller kept commuters and passersby glued to their tabs with a sneak-peek into the mystery drama. Gyaarah Gyaarah is a partnership between Guneet Monga’s Sikhya Entertainment and Karan Johar’s Dharmatic Entertainment. Directed by Umesh Bisht, it has an impinging trio: Raghav Juyal, Kritika Kamra, and Dhairya Karwa.
The David Sassoon Library is one of the major heritages of Mumbai, known for its Victorian Gothic architecture. The event organized on August 9, the day of its show launch, took consumers on a roller-coaster ride, where the brand came to life with dazzling theatrics against the iconic backdrop of one of Mumbai’s most historic landmarks. The vision is to encourage and elicit engagement and entertainment with the audience through concerted high-impact endeavors. But way before the 3D showcase, ZEE5 had held a high-octane trailer launch and a power-packed special screening for the biggest movie-industry personalities and cinephiles.
Gyaarah Gyaarah has got rave reviews for the creative brilliance and expertise in play by both Sikhya Entertainment and Dharmatic Entertainment. In a bid to meet this massive anticipation of the audience, ZEE5 dropped all 8 episodes of this mysterious thriller on August 8 at 11:11 pm. Friday has seen much more viewer engagement, already being reflected in more viewership on the show on ZEE5. This long-awaited show would go a long way to reinforce the leadership position of the homegrown streaming platform in the growing OTT ecosystem.
Featuring Raghav Juyal, Kritika Kamra, and Dhairya Karwa in lead roles, Gyaarah Gyaarah tells the story of Yug Arya, who is a young Sepoy living in present-day, 2016. In the process, he is handed over a walkie-talkie, and all of a sudden, he gets hooked on Shaurya Anthwal, a major detective from the ’90s. The back story of this time-bound whodunit is held by Vamika Rawat—mentored by Shaurya before his mysterious disappearance and now guiding Yug. But neither Shaurya nor Yug knows that their teaming up and time travelling to crack cold cases is, in fact, starting a chain of events leading to time aberrations and a change in the direction of history. With every tick, the title ‘Gyaarah Gyaarah’ sheds layers of mysteries where the past and present combine to collide, raising questions from the viewers on the very essence of time.
We at ZEE5 strive to provide our viewers with compelling content and entertainment. ‘Gyaarah Gyaarah’ resonates with our vision; it’s going to be a never-seen-before, genre-bender concoction of crime-thriller, mystery and drama. It’s part of our strategy to make this a truly immersive and distinctive marketing initiative: a 3D projection mapping on the iconic David Sassoon Library in Mumbai is the perfect launch for this mystery series. We are going after a 360-degree high-impact marketing campaign to do justice to a show of this stature. ZEE5 is committed to offering the best viewing experience to its viewers, engaging with them in meaningful conversations so that we can continue to delight them.
A visibly enthralled Raghav Juyal exclaimed, “Finally, the wait is over! We all are very excited for ‘Gyaarah Gyaarah’ to be premiered on ZEE5. This is not just another show I have been part of. I literally count moments for people to experience it. The Clock Tower event at David Sassoon Library was mind-blowing. Our story coming to life through the ultra-modern 3D projection mapping on this majestic building was nothing short of the best way to tell the world that the series is now on ZEE5. I urge everybody to watch it at one go. As for me, trust me, you’re in for a time ride and this one is the best one to invest in for this weekend.”
Kritika Kamra says, “We are so stoked that ‘Gyaarah Gyaarah’ has finally dropped on ZEE5, and I have actually come to be a believer of the 11:11 magic! So the 3D projection on the David Sassoon Library clock tower was the proudest moment for all of us. Witnessing the magic of ‘Gyaarah Gyaarah’ unfold in front of our eyes through 3D projection, light, sound, and drama was thrilling.”. What better start could this iconic landmark have gotten? The stage was set right at the beginning for everyone to catch a glimpse of the adventure in store. Can’t wait for people to experience ‘Gyaarah Gyaarah’ on ZEE5.
Dhairya Karwa, Lead Actor said, “Three police officers, two time zones, and one thrilling experience! ‘Gyaarah Gyaarah’ took time to reach out to where it actually belonged, and indeed to all the fans. The only thing that makes our show distinctive is when our audience experiences the events of the very same day, it ripples down decades later. The 3D projection at David Sassoon Library was not merely a visual delight but a ‘jhalak’ into how this show was sure to be exciting and extravagant. I believe’Gyaarah Gyaarah’ is going to hit you front-on. It’s going to be a gripping mystery, a dramaholic moment that is going to make you rethink time, and yes, definitely an innovative way. So say ‘Kya baat hai!’ and be on the edge of your seat with this series right up to the very last minute.”
