Content IP company KathaVersse Media Network on Wednesday announced a new travel chat show, “Zero To Hero,” on its non-fiction platform Digital Commentary on YouTube.
Directed by Bibhu Nandan, “Zero To Hero” narrates journeys of five trend-setting viral Content Creators who turned their lives upside down with the power of their content. Branded often as “cringe,” these creators are in our consideration real-life heroes inspiring millions of people.
What we really want to show in this program is the life stories, the troubles people went through before finding content creation, and how it has massively impacted them. We also want to capture how they handle criticism and online hate.
We take you right into their hometowns, with never-seen-before insights and anecdotes from their lives and homes. A writer, actor, and stand-up comedian, Jasmeet Singh Bathia hosts the show.
Unlike the popular belief, making content isn’t that easy. So, through “Zero To Hero,” we bring to you the most awaited, closest look at the lives of these content creators.
“Delving deeper into the show and the kind of varied guests that go in for the shoot, COO Kshitiz Sudhakar mentioned how these creators are made fun of left, right and center before their ascension into mammoth viewership and following could potentially aid advertisers to reach the nooks and corners of the Bharat, that is the tier 2 and tier 3 Indian audience, and fetch massive visibility”.
Digital Commentary now has 345K subscribers and creates 90 million monthly views on YouTube. On Facebook and Instagram, we hit 40 million monthly viewers combined. All in all, in June 2024, Digital Commentary reached a total of 135 million views per month across all social media platforms.
“Emphasizing on KathaVerse’s content vision, CEO Aakash Kumar said that KV aims to create IP’s with a shelf life of 7+ years, and this show ZTH perfectly resonates with it. There’s a new crop of such inspiring viral creators every three months, which seamlessly blends with our travel chat show format, enabling us to create back-to-back new seasons of the show and not in Hindi but in different Indian languages and geographies.”
With the non-fiction space budding in India and a very strong content strategy in place, we are quite confident of quadrupling these numbers within six to eight months. Digital Commentary is actively engaging with tier 2 and tier 3 audience-centric brands who would like to use our fast-growing platform effectively targeting the 18-34 demographic. Branded content inquiries are welcome.
Where, of course, the SVOD market gets outbalanced by mergers, acquisitions, and course corrections, that branded content market is growing and making a steady ascent. According to a story in the Financial Express; Influencer marketing in India will see a 25% surge in 2024 to Rs 2,344 crore and further expand to Rs 3,375 crore by 2026 ready to disrupt the media and entertainment market.
We intend to launch at least two more non-fiction shows before the close of this 2024 financial year. Our fiction brand, Antenaaa Studio, is also ready with its first fiction show, which will be released in the upcoming months on YouTube. At Antenaaa too, we are serious about narrating massy Bharat-centric Tier 2, Tier 3 stories.
Join us in celebrating some extra-ordinary journeys of Puneet Superstar, Arvind Mera Saathi, R Rajesh Vlogs, Ulhaas Kamathe, and Ishaan Ali in “Zero To Hero.” These inspiring creators, with a collective outreach of 58 million, share stories of resilience and triumph.
