GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, took center stage at Milan Design Week 2026 with the unveiling of GROHE SPA Aqua Sanctuary, transforming the iconic Piccolo Teatro Studio Melato into a multisensory sanctuary of water, design, and wellbeing.
Built on the philosophy of ‘Wellbeing Through Water’, the installation reimagines the bathroom as a holistic, experience-led environment, where water, architecture, and advanced engineering converge to create personalised rituals of relaxation, rejuvenation, and self-care.
Conceptualised as a narrative journey, the Aqua Sanctuary unfolds across three interconnected sanctums, each reflecting a distinct state of wellbeing:
- Sanctum I – Bespoke Innovation:
Showcasing the GROHE SPA AquaTree shower and faucet, a biophilic, sculptural shower system that challenges conventional design and demonstrates how technology can mimic nature while enabling personalised water rituals. - Sanctum II – Cohesive Design Language:
Featuring the GROHE SPA Atrio Private Collection and the GROHE SPA x Buster + Punch collaboration, the space highlights seamless integration of materials, finishes, and water solutions to create unified, design-forward interiors. - Sanctum III – Ritual-Based Experiences:
Anchored by GROHE SPA Allure Gravity and GROHE SPA Rainshower Aqua Tiles, this space brings to life three core water rituals—Preparation, Relaxation, and Rejuvenation—through modular systems and intuitive controls that prioritise sensory experience over visible technology.
The global showcase comes at a time when India’s premium bath fittings market is witnessing robust growth, driven by rising demand across luxury residential developments, increased involvement of architects and designers in product curation, and a clear shift towards modular, customisable, and experience-led solutions. This evolution reflects a broader transition in Indian homes – from purely functional, product-centric bathrooms to immersive, design-led spaces that prioritise personalisation, aesthetics, and everyday wellbeing.
This signals a broader evolution from product-centric spaces to immersive, design-led ecosystems in Indian homes.
Paul Flowers, Chief Design and Brand Identity Officer & Executive Vice President, LIXIL, stated, “We envisioned spaces that manifest exquisite, transcendent moments by expressing the restorative power of water. Consciously shaped to elevate ‘Wellbeing through Water’, the GROHE SPA Aqua Sanctuary demonstrates a profound fusion of architecture and water. Thanks to a focus on craftsmanship and the curated interplay of colours, materials and finishes, these spaces create a perfect harmony between the body and its surroundings, redefining water as a fundamental, transformative element of design.”
Commenting on the showcase, Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA, said, “Milan Design Week continues to set the direction for how design, technology, and user expectations intersect at a global level. What the Aqua Sanctuary demonstrates is a clear shift from product-led thinking to experience-led ecosystems, where water becomes a medium for precision, personalisation, and control. In India, this evolution is already underway, with consumers and specifiers placing greater emphasis on solutions that respond intuitively and perform consistently across use cases. Our focus is to lead this transition through modular, sensorial systems and engineering depth that allow spaces to be designed not just for function, but for how they are experienced every day.”
The installation drew over 6,800 visitors during Milan Design Week, comprising leading architects, designers, and global industry stakeholders. Early responses highlighted strong interest in sensorial shower systems, modular formats, and integrated design-performance solutions, mirroring evolving preferences within India’s design and consumer landscape.
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About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability. The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups. With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as water-recirculating shower.
*includes CO2 compensation projects, more on grohe-x.com/sustainability
About LIXIL
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Approximately 53,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com
MEDIA CONTACT
Gita Ghaemmaghami
Leader, Communications and PR, LIXIL IMEA
E-mail: gita.ghaemmaghami@lixil.com
Ritika Batra
Senior Account Manager – Kaizzen PR
E-mail: ritika.batra@kaizzencomm.com
