Laqshya Media Group has announced the appointment of Bharat Bhushan Kedia as
Senior Vice President & National Head – Planning & Buying, effective immediately. Based at the company’s
Mumbai headquarters, Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd. In his
new role, he will lead the Planning & Buying function nationally, focusing on strengthening strategic planning
capabilities, improving buying efficiency, driving innovation, and delivering greater value to clients across the
Group’s portfolio.
Kedia had briefly stepped away from professional responsibilities earlier this year for health and personal reasons. The
organisation is delighted to welcome him back in an expanded national leadership role, reflecting the trust and
confidence the Group’s leadership places in his capabilities.
With over 18 years of experience in media sales, client management, and OOH advertising, he has been instrumental
in managing large client portfolios and delivering sustained revenue growth across South India. In his previous role as
Senior Vice President at Laqshya Media Group, he led key client relationships, drove strong business growth, and
strengthened the company’s market presence in the region.
Commenting on the appointment, Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd., said, “Bharat
combines strong business acumen with a deep understanding of clients and the media landscape. Over the years, he
has consistently delivered growth, built lasting relationships, and demonstrated exceptional leadership. I am confident
that his experience and vision will further strengthen our Planning & Buying capabilities and set new benchmarks for
excellence in the function.”
Speaking on his new role, Bharat Bhushan Kedia, Senior Vice President & National Head – Planning & Buying,
Laqshya Media Group, said, “I am delighted to take on this responsibility at a time when the media and OOH
ecosystem is evolving rapidly. Planning and Buying today requires a sharper blend of data, technology, market
intelligence, and client-centric thinking. I look forward to working with our teams across the country to build stronger
capabilities, drive innovation, and deliver impactful solutions that help our clients achieve their business objectives.”
Kedia’s appointment reflects Laqshya Media Group’s continued focus on nurturing internal talent, strengthening
leadership capabilities and enhancing its integrated media offerings for brands across India.
About Laqshya Media Group
Laqshya Media Group, a name synonymous with trust and innovation in the industry since 1997, stands as a leading
integrated communications and advertising agency in India. Their reputation is built on pioneering Out-of-Home,
Experiential, PR, and Digital advertising solutions, powered by advanced technology, data analytics, and deep insights
into consumer behaviour. Laqshya is the proud developer of the industry’s first patented audience measurement tool,
SHARP, and a founding member of the Indian Outdoor Advertising Association. Committed to sustainability, Laqshya
integrates eco-friendly practices across its operations, aligning exceptional advertising solutions with environmental
stewardship.
Known for producing large-scale, high-tech experiential events, Laqshya is actively exploring international
associations to expand its footprint in global markets. With over 25 years of experience, Laqshya has partnered with
esteemed brands such as Titan, Maruti Suzuki, Acko, Nissan, Tata Consumer, Wipro Consumer, Vivo, Ather, and
more, delivering innovative media solutions that uphold the highest standards of sustainability. Discover more about
our offerings at www.laqshyagroup.com.