Is ‘Luxury’ Becoming an Illusion? The Rise of Fake Wealth Culture

Is ‘Luxury’ Becoming an Illusion? The Rise of Fake…

ByMauveFeb 28, 20264 min read

Once upon a time, luxury meant inheritance, old money, or at least years of hard-earned success. Today? It might mean a rented car for a reel, a designer bag bought on EMI, and a brunch bill split across three credit cards. Welcome to the era of aesthetic wealth where…

Fabindia Unveils The Song of Spring’s Second Verse

Fabindia Unveils The Song of Spring’s Second Verse

ByMauveFeb 28, 20263 min read

Fabindia, India’s leading lifestyle brand, has announced the launch of Spring 2026 campaign, ‘The Song of Spring,’ featuring the new Chikankari collection. It spans diverse categories including…

Parimatch Partners with Cricket Star Eoin Morgan as Global Ambassador!!

Parimatch Partners with Cricket Star Eoin Morgan as Global…

ByMauveFeb 28, 20263 min read

Parimatch is excited to announce the start of a partnership with an Irish and British former cricketer and current commentator, Eoin Morgan, who will join the brand…

AniMela 2026 Ends, Celebrates Talent & Creative Communities Worldwide

AniMela 2026 Ends, Celebrates Talent & Creative Communities Worldwide

ByMauveFeb 28, 20263 min read

AniMela 2026 concluded its third edition at Whistling Woods International, Mumbai, after three days dedicated to empowering emerging artists and strengthening India’s AVGC-XR ecosystem. Bringing together students,…

Healing with Science: The Journey of Dr. Shilpee’s BellyFit

Healing with Science: The Journey of Dr. Shilpee’s BellyFit

ByMauveFeb 27, 20263 min read

Founded by Women’s Health Physiotherapist Dr. Shilpee Lunia, Dr. Shilpee’s BellyFit was born from a clear realization—postnatal fitness was not being treated with the seriousness it truly…

Changing Trends in the Travel Industry: Loyalty, Luxury &…

Changing Trends in the Travel Industry: Loyalty, Luxury &…

ByMauveFeb 27, 20268 min read

The travel industry is undergoing a profound transformation. What once revolved around destinations and standardised packages is now deeply influenced by personalisation, sustainability, immersive experiences, and technology.…