Decade over decade, agencies have been built like departments in educational institutions — creative here, media there, PR on another floor, performance somewhere in between. Each vertical had its own vocabulary, metrics, and often, its own definition of success. That structure made sense when consumer journeys were linear, and…
The Advertising Club (TAC) India celebrated the 25th edition of the Effie India Awards 2025 in a glittering ceremony held at Taj Lands’ End, Mumbai. Presented by…
Bollywood has always been fascinated with stories of love and chaos, but O’ Romeo attempts to blend both into something deeper — a visually intense, emotionally conflicted…
For decades, spirituality and science lived in separate worlds. One belonged to meditation cushions, temples, and inner reflection; the other to laboratories, data, and observable proof. But…
When in conversation with AI,We found the horoscope: Aries (March 21 – April 19)Messy situations from recent days stabilize—restart postponed projects with Moon’s blessings. Rewards for hard…
The Department of Information Technology at Vivekanand Education Society’s Institute of Technology (VESIT), Mumbai, successfully organized its first-ever two-day offline hackathon, ‘Genesis 2026’ marking a significant milestone…
