Viacom18 Joins Reliance, OOH Hits, Sony Strengthens Content Team

Viacom18 Joins Reliance, OOH Hits, Sony Strengthens Content Team

ByMauveJan 7, 20255 min read

Media and Advertising Updates: Reliance’s Viacom18 Takeover, Mumbai’s OOH Setback, and Sony’s Content Strategy The media and advertising world is witnessing significant shifts, from corporate acquisitions to changes in ad spending trends and strategic hires. Here’s a deep dive into the latest developments: Viacom18 Becomes Fully Reliance-Owned Reliance Industries…

Will Holograms Take Over Influencer Marketing by 2025?

Will Holograms Take Over Influencer Marketing by 2025?

ByMauveJan 7, 20258 min read

Will Holograms Replace Influencers by 2025? A Futuristic Look at Marketing Trends The idea of holograms replacing human influencers by 2025 is both intriguing and plausible, given…

Data Stars and Nostalgia: Trends Shaping Indian Marketing

Data Stars and Nostalgia: Trends Shaping Indian Marketing

ByMauveJan 7, 20257 min read

Cracking the DPDP Act for Marketers: A New Era of Responsible Data Practices The Digital Personal Data Protection (DPDP) Act, 2023, marks a pivotal shift in how…

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CashKaro 2024: Beats, Brands & Big Wins with #WrapKaro

ByMauveJan 6, 20254 min read

CashKaro, India’s leading cashback platform, has turned up the heat with a fresh and creative twist on its annual recap. In a vibrant video featuring its own…

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Tanishq Unveils ‘Diamonds Celebrate Your Sparkle’ TVC with Manisha…

ByMauveJan 3, 20254 min read

Leading jewellery retail brand in the country from the House of Tata, Tanishq has just unveiled its newest diamond-themed TVC titled ‘Tanishq Diamonds Celebrates Your Sparkle.’ Conceptualised…

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KidZania Mumbai’s Winter Wonderland: Festive Fun from Dec 21…

ByMauveJan 2, 20254 min read

The joyous holiday season is here, and KidZania India is thrilled to invite families to embark on an extraordinary winter holiday adventure like never before. From December 21, 2024, KidZania Mumbai is…