Media and Advertising Updates: Reliance’s Viacom18 Takeover, Mumbai’s OOH Setback, and Sony’s Content Strategy


Viacom18 Becomes Fully Reliance-Owned

What This Means for the Industry:


Mumbai Crash Impacts Outdoor Advertising (OOH)

Reasons Behind the Decline:

Impact on the Industry:


Sony Pictures Networks Hires Rajaraman S. to Boost Content Strategy

Strategic Importance of the Hire:

What’s Next for Sony?


Conclusion

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