If you’ve ever wondered whether ChatGPT, Claude, or Perplexity is actually
sending users to your website – or how those platforms are describing your brand when they do –
Tesseract by AdLift now has answers.
The AI Search Visibility platform has launched two major product updates: Claude AI integration and
AI Traffic Analytics. Together, they give marketers and SEO teams a clearer picture of how AI
platforms engage with their brand, how they’re being talked about, and where that’s translating into
real traffic.
Understanding What AI Actually Says About Your Brand
Before this update, Tesseract helped brands track citations and references across AI-powered search
environments. The Claude integration takes that a step further. By bringing Anthropic’s Claude
model into Tesseract’s intelligence layer, the platform can now analyse the context, sentiment, and
intent behind AI-generated brand mentions – not just flag that they exist.
In practice, that means teams can understand how their brand is positioned within a conversational
AI answer, spot patterns in how they’re being recommended across different prompts and
platforms, and get more precise recommendations for improving their standing in AI-first search
environments. Claude integration is available for Enterprise and Pro Plan users.
Seeing Where AI Traffic Is Coming From
The second launch, AI Traffic Analytics, addresses a gap that’s been growing quietly for most
marketing teams: AI assistants and conversational search platforms are increasingly driving
discovery, but traditional analytics tools weren’t built to track it.
The feature gives brands visibility into which AI platforms are sending them traffic, how users are
arriving through AI-assisted discovery journeys, and how that referral behaviour is shifting over time.
It is available across all Tesseract plans.
Prashant Puri, Co-Founder & CEO of AdLift, said, “Traditional search analytics were built for a world
where Google was the primary discovery engine. That world is changing fast. Tesseract is designed
for what comes next – giving brands real intelligence into how AI platforms perceive, reference, and
send traffic to their digital presence. Claude integration strengthens the depth of that intelligence
considerably.”
Why This Matters Now
AI Overviews, conversational search, and LLM-based recommendations are no longer on the horizon
- they’re already shaping how users find brands every day. For most marketing teams, though, that
shift has been happening largely in the dark. There’s been no reliable way to measure AI visibility,
understand AI-generated sentiment, or connect AI mentions to actual traffic outcomes.
That’s the gap Tesseract was built to close. With the addition of Claude integration and AI Traffic
Analytics, the platform now covers both sides of the equation: what AI says about your brand, and
what that translates to in terms of real user behaviour.
Further updates focused on AI visibility tracking and LLM intelligence are already in development.
For more information, visit tesseract.adlift.com
About AdLift – AdLift is a digital marketing agency specialising in SEO, content, and AI-driven search strategies. Tesseract is
AdLift’s proprietary AI Search Visibility platform, built to help brands measure and improve their presence across AI-
powered search and discovery environments.
About Tesseract – Tesseract by AdLift is an AI Search Visibility platform that helps brands monitor citations, track referral
traffic, and analyse how AI platforms interpret and recommend their brand across conversational search and LLM-based
discovery environments.
