Ajmal Launches Evoke Red Him & Her Fragrance Collection
A New Fragrance Duo Inspired by Confidence and Connection
Celebrating 75 years of fragrance expertise, Ajmal has introduced Evoke Red Him & Her, a new fragrance duo that explores individuality, confidence, and connection. The collection brings together two distinct scents that complement each other while maintaining their own unique identities.
In a world filled with fast-changing trends, Evoke Red encourages people to embrace authenticity and self-expression. The fragrances are designed for individuals who value confidence, purpose, and personal style.
Ajmal’s Vision Behind Evoke Red
Abdulla Ajmal, CEO of Ajmal Group, shared the inspiration behind the new collection.
“Evoke Red celebrates modern confidence and meaningful connections. Each fragrance has its own unique character. Together, they create a powerful harmony that reflects the evolving nature of relationships.
For 75 years, Ajmal has focused on the art of fragrance storytelling. With Evoke Red, we wanted to create contemporary scents for a new generation. Today’s consumers see fragrance as more than an accessory. It is a way to express personality and leave a lasting impression.”
Evoke Red Him: Fresh, Warm and Sophisticated
Evoke Red Him is a fougère gourmand fragrance that combines freshness with warmth.
The scent opens with notes of pink pepper, strawberry, cinnamon, and cardamom. These ingredients create a vibrant and energetic first impression.
At the heart of the fragrance, sage and lavender add depth and elegance. Meanwhile, a smooth caramel accord introduces a subtle gourmand touch.
The fragrance finishes with rich notes of benzoin, labdanum, tonka bean, and amber. As a result, it leaves a warm and lasting trail that feels modern and confident.
Evoke Red Her: Elegant and Comforting
Evoke Red Her is a floral gourmand fragrance that balances softness with a strong presence.
The fragrance opens with orris butter, popcorn accord, pink pepper, and lavender. These notes create a unique and modern introduction.
Next, magnolia, praline, and macadamia form the heart of the scent. Together, they add a creamy and luxurious character.
The fragrance settles into a comforting base of sandalwood, musk, vanilla, tonka bean, and benzoin. Consequently, it leaves a smooth and elegant finish that lingers on the skin.
Designed for Everyday Sophistication
With Evoke Red Him & Her, Ajmal continues to blend traditional craftsmanship with modern fragrance trends.
The collection is designed for everyday wear and offers a refined fragrance experience for both men and women. Additionally, it reflects the brand’s commitment to innovation while honoring its rich heritage.
Evoke Red Him & Her is now available at Ajmal stores across India and through the brand’s official website.
About Ajmal
Ajmal began its journey with perfume oils, one of the world’s oldest forms of fragrance. Inspired by the rich traditions of the Orient, the company has spent 75 years building a strong reputation in the global fragrance industry.
Today, Ajmal operates as a producer, manufacturer, distributor, and retailer of fragrances. The brand offers a wide range of Oriental and Western perfumes and is particularly known for its expertise in Oud and Oud-based creations.
Ajmal currently operates more than 400 exclusive showrooms worldwide. In addition, the brand distributes its products in over 70 countries and maintains a strong presence in more than 100 duty-free and travel retail locations globally.
