CoinSwitch, India’s largest crypto trading and investing platform, went on-air
with its brand integration on Saturday with Taarak Mehta Ka Ooltah Chashmah (TMKOC), one of
India’s longest-running and most-watched television shows. The integration is part of a larger effort
to strengthen mainstream awareness and trust around crypto across Indian households as the show
enjoys wide popularity across India.
The partnership is a significant move for CoinSwitch to deepen brand visibility and consumer trust
across generations, while further strengthening its presence in Gujarat, a core focus market for the
brand. The state has one of the highest concentrations of retail investors in the country, aCoinSwitch crypto awareness campaignCoinSwitch crypto awareness campaignCoinSwitch crypto awareness campaign
population that is financially active, familiar with markets, and increasingly curious about new-age
asset classes. TMKOC is not just popular there. It is woven into daily household life in a way that cuts
across generations.
The integration is designed to connect with both young, digitally native investors and older
generations who are increasingly entering India’s evolving investment ecosystem. It is also expected
to strengthen CoinSwitch’s mindshare among financially aware audiences across Tier-1 and Tier-2
cities.
For a platform operating in a market where public confidence in crypto is still growing, getting into
the living room through a trusted show is a considered bet. The integration is part of a longer effort
to build familiarity among audiences who are still warming up to crypto and reaching them through
a show they already trust is a step in that direction.
About CoinSwitch
Founded in 2017, CoinSwitch is India’s largest crypto trading platform and a pioneer in shaping the
country’s crypto ecosystem. With over 2.5 crore users, CoinSwitch operates a regulatory-compliant
platform that simplifies and enhances crypto trading for both retail and professional investors.
Backed by global investors such as a16z, Coinbase Ventures, Tiger Global, and Sequoia Capital India
to the tune of $300million, CoinSwitch offers 400+ coins on its platform. CoinSwitch is ISO/IEC
270001: 2022 certified and Financial Intelligence Unit (FIU-IND) registered.
For more information, visit: www.coinswitch.co
For media queries, contact: press@coinswitch.co
