Etude, a popular Korean beauty brand, has appointed actress Palak Tiwari as its first-ever brand ambassador in India. Described as a rising star in the Indian entertainment industry, Tiwari’s association with the brand marks a new chapter for both.
Known for its makeup and skincare offerings, Etude aims to inspire creativity and individuality in makeup expression. The brand is widely available on e-commerce platforms like Nykaa, Tira, Amazon, Myntra, Maccaron, and Boddess.
Etude distinguishes itself through innovative and playful cosmetics, blending technology with attractive packaging. Their product range includes highly pigmented lip tints in a wide array of colors and skin-perfecting cushion foundations. The brand encourages consumers to explore their personal style and creativity through their beauty choices.
Understanding the needs of modern lifestyles, Etude emphasizes practicality with products like the Fixing Tints, which promise long-lasting wear and are transfer-proof and smudge-proof. For instance, the Etude Glow Fixing Tint offers hydration alongside vibrant color, while the Etude Dear Darling Water Tint serves as a versatile product suitable for both lips and cheeks. Its lightweight, buildable formula allows for various makeup looks, ranging from a natural flush to a bold statement, and it is available in shades such as cherry, strawberry, and orange to cater to diverse preferences.
“I’m thrilled to become a brand ambassador for Etude. Being part of a brand that empowers people to embrace their uniqueness is incredibly exciting, and I can’t wait to embark on this journey with Etude. I absolutely adore Etude’s Water Tints and Fixing Tints! They’re my go-to because of their versatility. Not only do they add a pop of color to my lips, but I also love using them as blush and even eyeshadow for a coordinated look.” – Palak Tiwari
“Etude is doing exceptionally well in the Indian market. Etude, a popular K-beauty brand, particularly resonates with Gen Z due to its youthful, vibrant, and cute packaging. Welcoming Palak Tiwari as Etude’s Brand Ambassador reflects our commitment to connecting with our target audience. Palak’s youthful energy and relatable persona make her a perfect fit for representing Etude’s Gen Z-centric image in India. We believe her endorsement will further enhance the brand’s appeal and visibility among Indian consumers, especially the younger demographic.” – Paul Lee, MD, country head of Amorepacific India
Etude’s selection of an Indian brand ambassador underscores their dedication to engaging with India’s diverse consumer market. Mini Sood Banerjee, Marketing Head and Assistant Director at Amorepacific India, expressed enthusiasm about Palak Tiwari joining Etude as their brand ambassador. They look forward to seeing Tiwari embody Etude’s lively and innovative essence in India.
‘’Palak’s endorsement can help Etude penetrate new demographics and increase brand awareness among Indian consumers. We believe she will inspire our customers to explore and express their unique beauty,” said Joel Ju Hyeon Park brand manager Etude India
