MOTOROLA launched the game-changing marketing campaign, #FlipTheFOMO, featuring the first ever iconic flip phone Motorola Razr 50. The compelling campaign aims to turn Gen Z’s “fear of missing out” into moments of creativity and empowerment, just as Motorola embodies its relentless spirit to take it to the limit in style and technology.
At its core, Barcode Entertainment has designed and created the #FlipTheFOMO campaign using social media to reach an immense reach of audience. Its core resides on Instagram and attracted over 400 creators, who showed off the unique features of the Razr 50 in dance transitions well paired with an original music track that boosts the launch of the phone all across India. The campaign further entails a user-generated content contest, where fans are encouraged to share moments that flip FOMO for them through a fair chance of winning a Razr 50, thus enhancing engagement and excitement.
The Motorola Razr 50 has a massive 3.6 inches outer screen – the largest on any flip smartphone and lets you interact with notifications, apps, and camera controls. The flip phone nearly every app, including the Gemini AI App on the outside of the screen. The inside flip screen comes with a vegan leather covering on the outside and Gorilla Glass that gives it robustness along with IPX8 underwater protection in a light compact form.
Speaking about the campaign success, Shivam Ranjan, head of marketing, APAC, Motorola, said, “At Motorola, pushing the boundaries of innovation is at the core of our brand—whether it’s through groundbreaking design, advanced technology, or modern marketing strategies. Our latest flagship, the motorola razr 50, is a testament to this commitment, showcased through our dynamic #FlipTheFOMO campaign.”. This campaign not only speaks to the cutting-edge features of the razr 50 but also incorporates contemporary social media trends with Gen Z. We are excited to partner with Barcode Entertainment for this campaign, which speaks through vibrant visuals and creative content in speaking to our audience. The positive feedback towards this campaign has been rewarding, and we look forward to applying even more distinctive marketing tactics to advance our reach.
According to Sapna Sanil, creative director, Barcode Entertainment, “Partnering with Motorola on the launch of razr 50 has been an exciting journey. Our intent behind this content marketing campaign was not just to highlight the impressive features of Motorola razr 50 but also to appeal to the Gen Z lifestyle and aspirations. #FlipTheFOMO is more than just a campaign; it’s a movement that takes all the impending fears and turns them into opportunities for everyday life in line with the brand value of Motorola and Barcode Entertainment.”.
The campaign, #FlipTheFOMO, has been conceptualized for Gen Z, with bold visuals and dynamic transitions and bright colors. The 3D model of Motorola Razr 50 highlights its innovative design and versatile shooting modes. Motorola razr50 is launching on Amazon for as low as Rs 49,999* or at just Rs 2,778/month. There will be sales available from September 20, 2024.
