It encompasses video interviews, short-format videos, and regional coverage across languages.
This year’s Olympic Games will be hosted in Paris, France, with over 200 countries attending and competing against each other. ShareChat, the homegrown social media firm, and JioCinema, the official digital partner for the Olympic Games, announced a partnership to showcase exclusive content for sports fans to get closer to the action from 26 July to 11 August 2024.
It will create a different experience for all users on both ShareChat and Moj. This comprises interviews, footage-based clips, studio content, build-up videos, etc., bound to cater to a multilingual and diverse audience, making sure that the users are updated with the latest Olympic action.
Moj is India’s short video platform, dedicated to regional content consumption in Tier-2 audiences. Equipped with the latest technology, such as Dolby Vision, and offering new ways of monetization with virtual gifting for the creator community, this use of short-form content is oriented towards saluting the Olympic spirit among millions of fans by giving them the best moments of the games in various regional languages. It will also give fans access to some incisive analysis from sports legends and commentators across the board through the studio clips available on both platforms.
While announcing this association, Gaurav Jain, chief business officer, ShareChat & Moj, commented, “We are very excited to announce our partnership with Jio Cinema. This exposes our large user base to official Olympics content celebrating the spirit of the Games and cheering for the Indian contingent. Blending content, culture, and community—ShareChat and Moj are slowly pivoting how marketers can use their creative imagination to build meaningful connections with their audiences.”
A Viacom18 Spokesperson said, “Innovation has been at the helm of our Paris 2024 presentation, be it through language offerings, curated feeds, or former Olympians who will join us as studio experts. This partnership takes it a step further in that direction through its unique content offerings that will excite fans and draw them into celebrating the Olympic movement.”
As Olympics 2024 inches closer, ShareChat and JioCinema come together to make fan engagement with Olympic content more exciting. Endsabricating a new benchmark for the way sports content will be consumed in India.
