Van Heusen, India’s power dressing brand from Aditya Birla Fashion and Retail Ltd., is now pleased to announce its association with the extremely talented and versatile actress, Taapsee Pannu, as its brand ambassador.
Van Heusen is a brand of doers, who bring impactful changes into modern India. The brand constantly endeavors to offer its consumers the best in style and functionality. Taapsee is one of the leading actresses who have made an impact through her films. She represents today’s modern woman, who is purposive, confident, powerful and always on go.
Van Heusen believes to be a catalyst to the dynamic lifestyle of the woman of today. Its portfolio is designed to offer fashion choices and products across occasions be it formals, casuals, travel, and evening thus enabling the possibility of an impact in every role. With this association, the multi-faceted personality of Taapsee has been complemented with the versatility of Van Heusen and their extremely versatile roles both in Taapsee’s career and personal life as she always tries to be good at various things. “Lead Every Role” campaign by Van Heusen is a perfect showcase of Van Heusen versatile modern fashion and Taapsee’s impactful personality that will come alive vividly across leading digital platforms.
In a commitment to being the force multiplier for modern, discerning women, we are thrilled to have Taapsee on our brand roster, as she best exemplifies the driven and unstoppable woman of today. Strong in personality and with a personal mission which forms the heartbeat of many women who wear Van Heusen, Taapsee perfectly complements the brand, said Abhay Bahugune, Chief Operating Officer, Van Heusen. This is a massive step for the brand so that it may deliver on the mantle of the leading western wear brand for women in India. Commenting on her association with Van Heusen, Taapsee Pannu said, “I’m extremely happy and thrilled to be the new face of Van Heusen because I feel this brand truly represents today’s modern Indian woman who is ambitious and self-made. Van Heusen has versatile and fashionable offerings, and I am super glad to be part of the Lead Every Role campaign, as this concept is extremely close to my heart.”. Van Heusen focuses mostly on womenswear, which is only getting bigger, through the presence of over 150+ Van Heusen stores across the country, availability in leading departmental stores like Lifestyle, Shoppers Stop, Pantaloons, and Centro across leading online marketplaces like Amazon, Myntra, and more along with Van Heusen’s exclusive website and app.
