Court Halts Apollo Tyres Ad for Disparaging CEAT in…

Court Halts Apollo Tyres Ad for Disparaging CEAT in…

ByMauveSep 21, 20242 min read

It decreed an injunction dated September 12 against Apollo Tyres from broadcasting an advertisement that “denigrates and disparages” CEAT. Initially, two Mahindra Thar SUVs were appearing in the screen with two tyres. One is black while the other one is maroon. Its black Thar’s tyres are appearing worn out.…

Motorola Launches #FlipTheFOMO Campaign for Razr 50, Targeting Gen…

Motorola Launches #FlipTheFOMO Campaign for Razr 50, Targeting Gen…

ByMauveSep 21, 20243 min read

MOTOROLA launched the game-changing marketing campaign, #FlipTheFOMO, featuring the first ever iconic flip phone Motorola Razr 50. The compelling campaign aims to turn Gen Z’s “fear of…

Frodoh partners with Jeep for maiden CTV campaign

Frodoh partners with Jeep for maiden CTV campaign

ByMauveSep 19, 20243 min read

Fast-growing AdTech firm Frodoh partnered with Jeep for the first-ever Connected TV (CTV) campaign that delivered exceptional results with a staggering 97% video completion rate and astounding…

Digitek Partners with Janhvi Kapoor and Rohit Saraf for…

Digitek Partners with Janhvi Kapoor and Rohit Saraf for…

ByMauveAug 31, 20242 min read

Digitek, a leader in Content Creation Tools and Videography & Photography Gear, is thrilled to announce its latest strategic collaboration with acclaimed Bollywood actors Janhvi Kapoor and…

Adobe Unveils Workfront Planning with AI-Powered Marketing Automation Tools

Adobe Unveils Workfront Planning with AI-Powered Marketing Automation Tools

ByMauveAug 30, 20245 min read

Today, Adobe announced the general availability of Adobe Workfront Planning with the launch of the first solutions created in partnership with Adobe’s Intelligent Automation capabilities. Part of…

McDonald’s India Launches AI-Driven ‘Signature Collection’ Gourmet Burgers

McDonald’s India Launches AI-Driven ‘Signature Collection’ Gourmet Burgers

ByMauveAug 30, 20242 min read

McDonald’s India – North and East is all set to use the power of generative artificial intelligence to launch its new ‘Signature Collection’ of gourmet burgers. The…