ILEM Japan and Jim Sarbh: A Delightful Collaboration for…

ILEM Japan and Jim Sarbh: A Delightful Collaboration for…

ByMauveOct 16, 20242 min read

ILEM Japan is excited to announce its latest collaboration with acclaimed actor Jim Sarbh. This unique partnership is showcased in a quirky DVC that humorously captures the essence of ILEM Japan’s skincare philosophy. In the video, Jim Sarbh finds himself in a light-hearted predicament as he is tied up…

Crompton Launches ‘The Secret of Fine Taste’ with Genelia…

Crompton Launches ‘The Secret of Fine Taste’ with Genelia…

ByMauveOct 10, 20245 min read

Crompton Greaves Consumer Electricals Ltd. (CGCEL), India’s leading consumer durables brand, is taking its mission to elevate home cooking to new heights with its innovative celebrity campaign.…

IndianOil Launches Campaign for Rhino Conservation on World Rhino…

IndianOil Launches Campaign for Rhino Conservation on World Rhino…

ByMauveSep 23, 20243 min read

IndianOil marked World Rhino Day on 22 September, 2024 with an interesting campaign to create awareness for the conservation of Great Indian One-Horned Rhino. As a means…

Court Halts Apollo Tyres Ad for Disparaging CEAT in…

Court Halts Apollo Tyres Ad for Disparaging CEAT in…

ByMauveSep 21, 20242 min read

It decreed an injunction dated September 12 against Apollo Tyres from broadcasting an advertisement that “denigrates and disparages” CEAT. Initially, two Mahindra Thar SUVs were appearing in…

Motorola Launches #FlipTheFOMO Campaign for Razr 50, Targeting Gen…

Motorola Launches #FlipTheFOMO Campaign for Razr 50, Targeting Gen…

ByMauveSep 21, 20243 min read

MOTOROLA launched the game-changing marketing campaign, #FlipTheFOMO, featuring the first ever iconic flip phone Motorola Razr 50. The compelling campaign aims to turn Gen Z’s “fear of…

Frodoh partners with Jeep for maiden CTV campaign

Frodoh partners with Jeep for maiden CTV campaign

ByMauveSep 19, 20243 min read

Fast-growing AdTech firm Frodoh partnered with Jeep for the first-ever Connected TV (CTV) campaign that delivered exceptional results with a staggering 97% video completion rate and astounding…